Coca Cola is Back in Favour!!

Cola has come back into favour, as consumers ditch expensive bottled waters and fruit smoothies, according to a drinks industry report.

The research is the latest evidence that consumers are turning to cheaper and less healthy food and drink in an attempt to cut their costs in the recession.

Sales of cola increased by 4 per cent to £1.29 billion pounds during 2008, according to Nielsen, a market research company. This compares with sales of smoothies which fell by 20 per cent to £172 million and sales of bottled water which declined by 9 per cent to £417 million.