Sunday, February 22, 2009

Supermarket Product Look The Same But Actually Contain Lesser

It’s a trick worthy of a magician: Make a supermarket product look the same but actually contain less.

That’s the kind of move that many companies are using to shrink popular grocery items like mayonnaise, ice cream, peanut butter and toilet paper, while keeping the price and packaging the same. The result: Consumers are getting less for their money.

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