Sunday, April 12, 2009

Easter Entices Food Spend

Australians have taken their love of chocolate to a whole new level this Easter as they find solace in comfort foods, the Australian National Retailers Association has advised.

“Retailers are experiencing double digit growth in sales of all things chocolate this year,” ANRA CEO, Margy Osmond, reported. “The talk of rising unemployment and economic doom and gloom, certainly has its effects on people’s morale, and treats like chocolates help provide that much needed boost.”

“Our members are noticing that people are getting in early this Easter and it’s not necessarily because they’re organised. It appears that more chocolate is being eaten before the Easter Bunny even arrives,” Mrs Osmond remarked. “(And) it’s not just the Easter bunny that is popular this year. A cast of characters including Dora the Explorer, Ben10, Hannah Montana, Bob the Builder and My Little Pony will be delivering chocolate treats this Easter.”

Mrs Osmond added that the most prominent products on consumer shopping lists had so far been the Cadbury Creme Egg, Red Tulip solid eggs, Cadbury rabbits, egg crates and the Lindt gold bunny. Source

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