The Albion in Shoreditch has installed a system that lets staff update the website as goods are taken from the oven.
Local businesses and workers are being encouraged to sign up to the webpage. "We loved the idea, but we were really unsure if it would work," said Peter Prescott, one of the owners of the café/bakery. "We tested it by telling people we had fresh scones, and five minutes later we had sold out."
The system, named Baker Tweet, uses a control panel next to the oven. As bakers remove hot food, they turn a dial to select the product and press a switch. A twitter update - or "tweet" -is sent.
Londoners can follow what is happening via the Twitter name albionsoven, and more than 300 people have signed up already. "We've been amazed by the response. It has made a big difference to sales," said Mr Prescott. "We generally update once a day as we don't want to overwhelm people, but we're now thinking of offering updates at unusual times - for instance, as we're in Shoreditch, offering fresh bread later at night - or running special offers." Source
Local businesses and workers are being encouraged to sign up to the webpage. "We loved the idea, but we were really unsure if it would work," said Peter Prescott, one of the owners of the café/bakery. "We tested it by telling people we had fresh scones, and five minutes later we had sold out."
The system, named Baker Tweet, uses a control panel next to the oven. As bakers remove hot food, they turn a dial to select the product and press a switch. A twitter update - or "tweet" -is sent.
Londoners can follow what is happening via the Twitter name albionsoven, and more than 300 people have signed up already. "We've been amazed by the response. It has made a big difference to sales," said Mr Prescott. "We generally update once a day as we don't want to overwhelm people, but we're now thinking of offering updates at unusual times - for instance, as we're in Shoreditch, offering fresh bread later at night - or running special offers." Source
1 comment:
Smart lar... they actually uses the power of internet to improve their business :)
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