Ice cream and chocolate bars are addictive because the mix of ingredients in them activates our "bliss point", according to Professor David Kessler, a leading scientist.
Snacks, cereals and ready meals can trigger the brain in the same way as tobacco, according to the former head of America's food standards watchdog.
Professor Kessler, ex-commissioner of the US Food and Drug Administration (FDA), claims that manufacturers have created combinations of fat, sugar and salt that are so tasty many people cannot stop eating them even when full.
He argues that manufacturers are seeking to trigger a "bliss point" when people eat certain products, leaving them hungry for more.
"It is time to stop blaming individuals for being overweight or obese," he said. "The real problem is we have created a world where food is always available and where that food is designed to make you want to eat more of it. For millions of people, modern food is simply impossible to resist." Source
Snacks, cereals and ready meals can trigger the brain in the same way as tobacco, according to the former head of America's food standards watchdog.
Professor Kessler, ex-commissioner of the US Food and Drug Administration (FDA), claims that manufacturers have created combinations of fat, sugar and salt that are so tasty many people cannot stop eating them even when full.
He argues that manufacturers are seeking to trigger a "bliss point" when people eat certain products, leaving them hungry for more.
"It is time to stop blaming individuals for being overweight or obese," he said. "The real problem is we have created a world where food is always available and where that food is designed to make you want to eat more of it. For millions of people, modern food is simply impossible to resist." Source
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