New York's First Mobile Cupcake Shoppe

New York is about to get a new street vendor with a sweet twist. "This is a perfect addition to New York City's mobile vendors," said Lev Ekster, Cupcake Stop's founder. Ekster said the long lines outside the West Village's Magnolia Bakery drove home the fact that cupcakes are in high demand in New York. "This is a mobile city where everyone's always on the go," Ekster said. "I thought, 'Let's come to them.' " Along with a variety of cupcakes on different days -- such as strawberry shortcake, peanut butter and jelly and one described as psychedelic tie dye -- the truck will deliver gourmet coffee and other drinks. After obtaining vendor permits and taste-testing nearly 1,000 cupcakes, Ekster bought a truck, hired a chef and set up shop. Source